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Crafting and Spreading #theEssential Brand Message


We were tapped by newbie athleisure accessories company NOCORI, to craft the brand’s purpose & voice and build a community of ambassadors around the brand.

NOCORI exists to help women be confident, adaptable, carefree and to focus on what matters: The Essentials.

For Holiday 2017, we partnered with a community of fitness + lifestyle influencers and retail to bring #theEssential brand purpose to life, leading to a sold-out freshman line.

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Brand Purpose + Messaging    |    PR    |     Social | Influencer